Kaufland Free-From Range
German retailer Kaufland is launching an own label line of products that are free from gluten and lactose, called K-Free.
Lactose free products, which will be available in purple packaging, include 20 new items, such as yoghurt, whipped cream, milk and quark, butter, sour cream and cheese. In orange packaging, the food retailer will offer 16 additional gluten-free products, such as pasta, bread, rolls, baking mixes, muffins and organic cereals.
Kaufland said the range was developed in partnership with its suppliers in response to increasing food intolerance among German consumers.