Growing up with Yop
Yop, the French drinking yogurt and part of Yoplait Group, is attempting to extend its appeal from its core audience of children and teens with the launch of some more ‘grown-up’ flavours.
In what it said was an effort to help “the transition to adulthood” Yop is introducing its Yop Fruit Sensation line, which includes pieces of fruit to deliver a “brand new dimension” to drinking yogurt. Yop said the “melting” fruit pieces provided the product with a “whole new mouthfeel”.
The three new varieties are: strawberry, blueberry and mango. Yop Fruit Sensation will be available throughout France, priced at €2.09.
Yoplait Group is owned by General Mills and French cooperative Sodiaal. Yop is the leader in the French drinking yogurt segment, generating annual sales of €92m.