Breakfast to go
Nestlé Cereals has launched what it said is a UK market first with a new Breakfast to Go range.
The packaged cereal and milk solution contains a “handy pack” including a pot of cereal, milk and a spoon.
The innovation is being rolled out across two brands: Shreddies and Shredded Wheat Honey & Nut. Consumers will see the new packs hit the shelves at Co-Op Food and Nisa from this month with an RRP of £1.99.
Gharry Eccles, VP UK & Australia Nestlé Cereals, said that the innovation aims to appeal to the 15% of UK adults who eat breakfast at work or on-the-go.
“With life getting busier and busier, time-poor Brits are racing to get out the door during the morning rush. With breakfast being the most important meal of the day, we want to make their lives easier by providing a tasty on-the-go breakfast cereal option. The Breakfast to Go products have everything you need to enjoy a bowl of one of your favourite cereals, anywhere, anytime. You can also add fruit and a glass of water, and you have a balanced and tasty breakfast.”