Bite-sized treats
Mondelez International is launching a new range of bite-sized treats, Joyfills, under its Cadbury and Oreo brands.
The line includes: Joyfills Oreo; Joyfills Oreo Choco Caramel Crème; Joyfills Cadbury Milk Chocolate Crème; and Joyfills Cadbury Choco Cookie Crème.
The products come in a 90g pack retailing at £1.50.
Carly Sharpe, Joyfills brand manager, said: “Testing has shown that consumers have high purchase intent through our strong product offering and pack design, so we believe that this will be a real opportunity for retailers to drive incremental biscuit sales for the afternoon, on-the go and evening treating opportunity.”