Schwartz spices up summer
Spice brand Schwartz launched Street Food Seasonings across the UK at the start of summer. It said the range of single-use, spice blend sachets aims to tap into the street food trend by allowing consumers to recreate recipes at home from scratch.
The range contains six flavours: Caribbean Jerk, a blend of allspice, pineapple and chillies; Baharat, a Middle Eastern-inspired mix of coriander, garlic and black pepper; Korean BBQ, a mix of chilli, sesame seed and garlic; Chimichurri, an Argentinian blend of coriander, parsley and garlic; a Mexican mix of jalapeño, garlic and lime; and Sriracha, a Thai-style seasoning with chillies and garlic.
The recommended retail price of £0.99 per sachet is an accessible price point that would allow consumers to dare to “cook more adventurously at home with confidence”, it said.
Nic Yates, UK head of marketing said: “We know our audience is looking for more adventurous and varied flavours when it comes to eating out and now, we’re offering them the perfect way to recreate some of their favourite dishes at home.”
The Schwartz brand is owned by US company McCormick & Company, which generates $4.8 billion (€4.14bn) in annual sales.