Dairy cooperative Arla Foods is moving its Finnish yogurt brand, Ihana, into the additional markets of Denmark and the UK.
Ihana was launched in 2016 in Finland. Arla rolled it out to Denmark this Spring and is now preparing to introduce the brand to the UK market.
Ihana is an indulgent yogurt that Arla hopes will expand the category's appeal beyond breakfast consumption. The range comprises of unique sorbet-style flavour combinations such as pink lemonade and papaya & lime.
In the UK, the launch of the Ihana range marks the next step in Arla’s ambition to expand its offering across the different sub-categories within yogurts.
James Quayle, Brand Manager for Arla yogurts UK, commented: “The role of the Ihana brand is to offer something new and different to the existing options within the luxury yogurts market, primarily driven by the “sorbet style” inspired flavours such as pink lemonade. This is based on the insight that consumers are looking for flavour inspiration and new eating experiences within yogurts. Arla’s ambition is to role the range out across the UK retail market over the course of 2018-2019 and a view to expanding the number of variants in line with the other market offerings once the brand is established.”