Eden is launching a new vegetarian range in Germany, Austria and Switzerland.
The line will see Eden roll out a new brand look and an assortment of 17 new products, which will include traditional favourites and "adventurous" new items. It will include "hearty and delicious" veggie sausages, hot and cold drinking soups and stews.
The group is also bringing a range of Happy Bowls, inspired by international cuisine such as Mexican food, to the market.
The brand relaunch will be accompanied by a communication campaign focusing on online, social media and influencers, which will Eden said will reach more than 8 million consumers.