Fast-moving Finnish goods
Brockman says that Finland’s “forward-thinking market” makes it an ideal place for insect-based new product development.
Last year, for instance, Finland’s Leader Foods launched a line of cricket-based Zircca protein snack bars in Finland and was taken aback by the positive response - the first batch of 500,000 bars was sold-out in 15 minutes and the second batch of 500,000 has already been reserved.
© GettyImages/LubioGG