World Meat Congress
leslie
Lesley Mitchell, international head of policy for World Animal Protection: “Welfare is a massive reputational challenge for the meat industry as more welfare can be a huge threat to a brand. We have seen how the industry has dealt effectively with humane slaughter, recognising and implementing new practices, and being able to tell a strong story about the benefits of the scheme – not just for animal welfare but for productivity and financial gain. The meat industry risks challenges to legitimacy if welfare is ignored.”
