“[This] indicates that organic is now a core part of the market,” it says. “[It] demonstrates that organic is not niche and more people than ever are choosing to purchase organic.
“Organic sales are benefiting from consumers who are searching out products with the most credible audited supply chains, following increasing levels of mistrust among shoppers.”
According to Nielsen data, sales of organic in supermarkets increased by 6% compared to a decrease of 0.7% in sales of conventional products for the 52 weeks leading up to 1 October 2016.
The Nielsen figures suggest the strongest performance was for fresh produce, particularly organic fruit, at 9.6%. Dairy also showed a 6.3% rise in value while cereals, biscuits, jams and spreads, oils and vinegars, and rice/pasta registered double digit growth during September.
Private label brands also made headway. Premium retailer Waitrose's Duchy brand for meat and fish saw sales rise by 17% in the first week of October.
German hard discounter Aldi said sales of its organic fruit and vegetables grew by almost half (48%) year on year compared to September 2015.
Meanwhile, according to the French organic association Agence Bio, organic agriculture in France is "in full swing", with a 14.7% increase in market share between 2014 and 2015 and a 23% increase in the amount of land dedicated to organic farming.