Netherlands-based Juice Company Healthy People was founded in 2006 “by and for Healthy People - people with a positive attitude towards life”.
It claims to be on a mission to “produce healthy natural products” according to its website, and asks: “Why do advertisers try to convince us that food is essentially bad for us? It contains too much salt, too much fat, too much this, too much that…”
A good answer to this question may be lurking in its ‘Blueberry and Raspberry Superfruit’ Juice, which contains the equivalent of five and a half lumps of sugar – 11 g more than a can of Coca-Cola.
In addition, few of the 'super' elements in these berries make it into the carton. Foodwatch claims that the juice is completely made up of sugar water extract, leaving behind the fruit fibres that actually make the berries healthy.
Still unconvinced? The product is in fact 87% apple and white grape juice, with a mere 1% raspberry and 12% blueberry. Dutch law stipulates that fruit juice must contain 100% fruit juice.