Special edition: Food for kids
Pester power
The role of pester power is pivotal and remains a balancing act for children's brands, says Future Learning.
But companies should be wary of trying to actively foster this.
“Regulations exist to protect children and with very good reason - children are very easily influenced and need to be protected. As a consequence brands need to think ethically and behave responsibly at all times,” said Strauss.
According to a survey from the British Heart Foundation, nearly three quarters of parents (74%) say their children have pestered them to buy junk food.