Special edition: Food for kids
Think ethically - because the kids are
Are kids really that clued-up or interested in the CSR activities of a company? They certainly are, said Strauss.
“We believe that the responsibility and sustainability issue will only increase as these kids get older and make their own brand choices. Primary school curriculums cover healthy eating, sustainable energy and resources and conservation/preservation.
“Brands that support this and act upon their responsibility in the world will gain the all-important emotional power that they seek over their competitors.”