Special edition: Food for kids
TV, YouTue and Vine: Content is king
Children’s first engagement with a brand is often through TV, and brands should try to identify when an association with a TV programme would be a good fit with their product, says Future Learning.
But it’s not all about big ‘above-the-line’ advertisements on TV - luckily as this is an option for the biggest brands only.
“There are plenty of alternatives, whether this is through experiential or social media. It’s about adopting a tone of voice that kids respond to. YouTube and Vine are the perfect platforms for this,” said Butterworth.