Carbonated tea goes after consumers leaving soda
Chai Elixer’s trio of ready-to-drink, carbonated chai teas are positioned as an alternative to soda for consumers who want to reduce sugar, but still want a caffeinated boost, according to a company spokeswoman. The products are slightly sweetened, which sets them apart from other carbonated teas available on the market. The versatility of the product, as a refreshing natural beverage, soda replacement or cocktail mixer, give retailers multiple options when stocking the product, she added.
