More than 70% of European consumers checked front-of-pack labelling claims and 60% of European consumers considered ingredients lists, the research claimed.
Following the findings, Ingredion suggested to food and drink manufacturers that formulating products with simple labels using recognisable ingredients was now a “commercial necessity”.
‘Short simple ingredient list’
Ingredion European marketing manager Mona Rademacher, said: “We know from our research that 76% of European consumers say a short, simple ingredient list is important when choosing food products.
“But clean-label is no longer the preserve of healthy foods, consumers are looking for recognisable, kitchen-cupboard ingredients across their whole basket of goods, not just those perceived as healthy eating.”
Food and drink manufacturers should make more of the technological advances available from functional ingredients specialists when formulating products to have a clean-label, she added.
“Innovations in starch functionality play a key role here,” Rademacher said. “By adding functionality to mimic different additives more closely without the impact of a negative label, you can meet the demand for a clean-label.”