Eastern promise: The untapped health potential of Japanese cuisine

By Niamh Michail

16-Apr-2015 - Last updated on 22-Apr-2015 at 14:25 GMT

The Japanese diet can rival the Mediterranean diet for both health benefits and consumer pulling-power – with the added bonus of 'undiscovered' ingredients waiting to be developed by Western food manufacturers.

Not just the genes

Lots of fish, a little red meat

Eat with your eyes

Plant-based protein

Nice and natural

Gain favour with exotic flavours

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