Egyptian bakery manufacturer Edita has embarked on an aggressive regional expansion drive across the Middle East and North Africa after acquiring the rights to Hostess Brands’ Hoho’s, Twinkies and Tiger Tail brands in 12 new countries.
The organic sector has cultivated a culture of ethical awareness among consumers that conventional manufacturers are now cashing in on – and new product development is vital for the sector to retain its value, say experts.
Mondelēz International has continued to grow below the overall chocolate market in first quarter of 2015 after it was the first to raise wholesale prices last year. However, it expects its chocolate business to rebound in H2.
The chocolate industry must ramp up support for good agricultural practices on existing cocoa farmland or else rainforest will be chopped down to make way for new plantations and it may face supply constraints, say stakeholders.
The Western European packaged food market has grown 5% since 2009, with chilled pasta, sustainable foods and frozen yoghurt leading the way, according to Euromonitor International – but Europe is still a divided market.