Ireland looks to get ahead of the game with US visit

By Georgi Gyton

- Last updated on GMT

Launch events were held in New York, Washington DC and Boston
Launch events were held in New York, Washington DC and Boston

Related tags: European union, Beef

Ireland’s minister for agriculture, food and the marine, Simon Coveney, has embarked on a trade mission to the US to promote Irish beef.

This week’s trip came at the same time as Irish meat giant ABP Food Group announced it had agreed a supply deal for its beef – marking the first European export deal since the BSE-related beef ban was lifted in March 2014.

Coveney began his trip in New York, with the promotional tour also taking in Washington DC and Boston.

He said the visit represented a huge opportunity to promote Irish beef in one of the most valuable markets in the world.

“We are visiting now to quickly build on the momentum generated by the US announcement last month that Ireland is the only EU member state approved for access there,”​ he added.

As part of the trip, launch events were held in the three cities with high-end trade buyers and US food publications.

Related topics: Meat

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