4. Soda fizz or fizzle out? Stevia-sweetened Dr Pepper a US ‘litmus test’
By Ben BOUCKLEY
- Last updated on
In February 2014 Dr Pepper Snapple (DPS) said it would trial stevia-sweetened versions of flag sodas Dr Pepper, 7-UP and Canada Dry.
This led Wells Fargo Securities analyst Bonnie Herzog to tell clients in a note: “Critically, we think this product will represent a good litmus test of whether an ‘all natural’ product does in fact resonate with consumers.”