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4. Soda fizz or fizzle out? Stevia-sweetened Dr Pepper a US ‘litmus test’
In February 2014 Dr Pepper Snapple (DPS) said it would trial stevia-sweetened versions of flag sodas Dr Pepper, 7-UP and Canada Dry.
This led Wells Fargo Securities analyst Bonnie Herzog to tell clients in a note: “Critically, we think this product will represent a good litmus test of whether an ‘all natural’ product does in fact resonate with consumers.”
(Photo: Steven Wilke/Flickr)
