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2. Corona Light on tap can beat ‘tiny little’ craft beer brands: Constellation Brands
In January, Constellation Brands CEO Rob Sands insisted that Corona Extra on tap in the US was a big opportunity for his firm – he believes it could account for 10% of Constellation’s beer business over time, now it is only 2-3% -- and drew flak from craft beer fans for insisting that a ‘crowded and fragmented category’ was a disadvantage for craft beer versus Corona in terms of winning share of tap.
(Photo: Jimmy Baikovicius/Flickr)
