CONFERENCE STRIVES TO 'DEFY CONVENTIONAL THINKING' ON WINE
On the final day of Wine Vision, David Schuemann, owner and creative director at CF Napa Brand Design, told us about the potential a beautiful label has to impact a positive drinking experience and reinforce repeat purchase – as per this example, McGah Family Scarlett Cabernet Sauvignon Rutherford.
Caught in the headline headlights! Top 10 BeverageDaily.com stories of 2014
Secrets from the sanctum: A year in the life of a beverage trade journalist
‘Beer, spirits have stolen our playbook: We need to build brand wine!’ Troy Christensen
Overpriced wine in UK mainstream faces ‘grim process of elimination’: Wine Intelligence
