CONFERENCE STRIVES TO 'DEFY CONVENTIONAL THINKING' ON WINE
Ball Packaging urges 'Wine in a Can' concept
Ball Packaging sponsored Wine Vision 2014, and also discussed the progress of its ‘Wine in Cans’ push from 2012, telling BeverageDaily.com that cans offer advantages in terms of single-serve, portability, light weight and ability to tap new consumers and consumption occasions.