Rabobank highlights growth opportunity for meat in Asia

By Ed Bedington

- Last updated on GMT

Jeroen Leffelaar said there was considerable room for growth across Asia
Jeroen Leffelaar said there was considerable room for growth across Asia

Related tags: Meat, Pork

The meat markets are rapidly changing, and nowhere more so than China, the World Meat Congress in Beijing was told.

Speaking to international delegates, Jeroen Leffelaar from Rabobank said that, with the US as the benchmark for consumption, there was considerable room for growth across Asia.

He said the fall in developed countries’ consumption was putting greater emphasis on international trade: "Consumption in the US is in decline, but because the population is growing, the level of decline is negated.

"However, as consumption in the US and EU is under pressure, exports are becoming increasingly important [for producers in those regions]."

In China itself, he said the increase in spending power among Chinese consumers was fuelling price rises, albeit "at a slightly low level".

However, chilled pork sales were rising and had the potential to double over the next five years, a key trend was in the development of consumer demands, with packaged and convenience pork products starting to gain greater market share over fresh pork sales.

He said that, internally, pig production in China was still fragmented, but consolidation was expected to accelerate as the government makes food safety and quality a top priority.

Related topics: Meat

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