UK ingredients firm targets Asia with meat coatings
Bowman Ingredients Thailand has been created following a joint venture with a Bangkok-based food coatings firm, in order to capitalise on the growing trend for added-value products.
According to Bowman the Thai business will be dedicated to supplying breadcrumbs, batter mixes and dry mix marinades, for products including poultry and fish, across south east Asia, including Thailand, Indonesia, Malaysia, Philippines and Singapore.
Richard Easey, sales director, Bowman Ingredients, said: "The value added food market across South East Asia has recently seen growth of over 10% year on year, with further expansion predicted.
"We are delighted to have partnered with an established food coatings company in Thailand. The firm has built a successful business based on exemplary customer service and product quality.
"By combining these skills with our own expertise in product innovation and market analysis, we are confident that Bowman Ingredients Thailand is the perfect partner for food processors supplying the retail and fast food market in South East Asia."
The Thai firm will operate from two manufacturing sites in the Kabinburi Industrial Zone to the East of Bangkok.