Yet 4% was not high compared to the 6.4% peak experienced in January this year, which had a negative impact on shoppers’ spending power.
“Fresh food has been the main driver of price inflation over the past year and this has now started to recede – for example vegetables are now cheaper on average than they were last year,” said David Berry, commercial director of Kantar Worldpanel. “This drop in price inflation has caused the value of the grocery market to slip into year-on-year decline, following six months of sales growth, as consumers continue to focus on value and savvy shopping.”
Irish supermarket share
According to Berry, the Irish chain Dunnes has performed well in the market for the third month in a row and has grown its share of the market from 23% to 23.6%. Supervalu has also increased its share of the market, but has seen sales flatline against last year. Tesco, however, has not managed to grow market share, seeing a 6% drop, which has brought its total share down to 26.5%, compared to 28% last year.
Berry added: “Discounter Aldi continues to set the pace, but this is the first time its year-on-year growth has dipped below 20% since April 2012, highlighting stiff competition in the grocery market.”