McDonald’s sees Q3 sales rise, despite challenges

By Carina Perkins

- Last updated on GMT

Related tags: Middle east, Beef, Poultry

McDonald's reports Q3 sales rise
McDonald's reports Q3 sales rise
McDonald’s has announced relatively stable performance for the third quarter, with Asia/Pacific, the Middle East and Africa (APMEA) still posing a challenge for the burger giant.

The company revealed that global comparable sales increased 0.9% year-on-year in the third quarter, ended 30 September 2013, while revenues were up 2% and operating income increased by 6%.

The US recorded the biggest sales increase of 0.7% year-on-year, with operating income up 5% in the region. Europe’s comparable sales rose just 0.2%, but McDonald’s said “strong performance in the UK and Russia and solid results in France” pushed operating income for the region up 11% year-on-year.

APMEA sales fell by 1.4%, while operating income for the third quarter was down 12%. McDonald’s said this reflected “weakness in China, Japan and Australia due, in part, to the ongoing challenging environment”​.
McDonald’s president and CEO Don Thompson welcomed the results, claiming they demonstrated the company’s ability to grow in a difficult economic climate.

“We are focused on delivering what our customers want most in any environment – great-tasting food served in a contemporary, inviting atmosphere at the speed and convenience that is in tune with today’s busy lifestyles. For the quarter, our results reflect McDonald’s ability to grow amid the broad-based challenges of the current environment by focusing on those areas of the business within our control,”​ he said.

However, the company recognised that the market would remain challenging, and forecast relatively flat comparable sales for the fourth quarter, with restaurant margins expected to decline further.
“While we are focused on strengthening our near-term performance, the current environment continues to pressure results,”​ said Thompson.

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