Bord Bía sustainability conference

McDonald’s CSR man outlines sustainability goals

By Nicholas Robinson

- Last updated on GMT

Related tags: Sustainability, Beef, Livestock

McDonald’s would be the fourth-largest importer of Irish beef if it was a country, taking around 10% of Ireland’s total beef production and 2.5% of all European Union (EU) beef production, a corporation boss has said.

Speaking to delegates at Ireland’s food board (Bord Bía) sustainability conference last week, JC Gonzalez-Mendez, senior vice-president of global CSR, sustainability and philanthropy at McDonald’s, described the company’s sourcing process as “simple”​ and committed to sustainability.

“Our focus on global sustainability is about growing our business while making a positive impact on security,”​ he said.

He added that McDonald’s sourcing was among the company’s main focuses, with beef sustainability up there too, considering the horsemeat contamination issues in the meat sector, which have brought the supply chain into the public eye.  

However, Gonzalez-Mendez admitted that McDonald’s was under no illusions and there was still work to be done on improving sustainability in the system.

Yet, according to Gonzalez-Mendez, McDonald’s, which employs 1.8m people, has a unique supply chain with tough standards that aims to keep making progress on the food sustainability front. “We source from approximately 15m people every day across our 7,400 restaurants across Europe. We buy a very small number of products, but in large quantities. We buy about 2.5% of all EU beef production and 10% of mince meat. We source beef from almost half a million farms”​ he said.

Related topics: Meat

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