Our next stop was DSM, which was unveiling results of a survey conducted in the US, Brazil, China, Poland and Nigeria, which highlighted that many consumers are pretty clueless both about how much salt they should be eating and how much they actually are eating on a daily basis.
Meanwhile, taste, convenience and price still trump health when it came to repeat purchases of processed foods, noted Dennis Rijnders, Business Manager Savory Ingredients Yeast Extracts at DSM Food Specialties.
"The survey results confirm that we cannot assume that consumers can make accurate judgments about the amount of salt in foods they consume. Taste, convenience and price are more likely to be given as reasons to purchase foods again.
"Coupling great taste with health benefits such as reduced sodium is the best way forward in driving repeat purchases. The savory ingredient industry can help make this possible with benefits to consumers, food producers and society at large.”
To address the taste gap when sodium is reduced, DSM is promoting its Multirome LS low salt yeast extract at the IFT show, which is claimed to generate more taste components than basic yeast extracts, enabling firms to use less, saving money and lowering salt.
The product also works particularly well in combination with popular salt replacer potassium chloride, balancing flavor and masking bitterness, says the firm.