Alex Mayfield was elected by members of the UK bakery association at its annual conference in May.
Mayfield will adopt the post for the next year, taking over from Premier Foods’ Paul Molyneux.
“Whilst there are of course challenges to be faced over the coming year, the outlook as a whole is generally positive,” Mayfield said.
“With the launch of campaigns like the Slice of Life we hope that the Federation can begin to combat some of the negative and ill-informed media reports that have emerged in recent years about our members products and we can take a step forward in combating some of the common myths that surround bread,” he added.
Director of the Federation of Bakers Gordon Polson said he is confident Mayfield will direct the association well over the coming year.