EC gives meat producers a marketing boost

By Keith Nuthall

- Last updated on GMT

Related tags European union Beef Lamb Livestock Pork Poultry

The European Commission has announced a series of three-year spending programmes to help meat producers from around the European Union (EU) sell their products at home and abroad.

The money funds “public relations, promotional or publicity campaigns”​ said Brussels, with spending being augmented by matching funding sourced from industry groups and national governments.

In Greece, the Commission will spend around €1 million promoting meat from producers in the ARO3MA group to Greek and Cypriot consumers. Brussels will spend €1.9 million promoting Lithuanian-made beef, veal and pigmeat in China and Russia. In the Netherlands, it will spend €2.7 million promoting domestic sales of southern Netherlands meat. And a smaller €174,000 grant will promote Dutch meat sales locally, as well as in Britain, Germany and France.

Also, €2.4 million will help Poland’s Union of Producers and Employers of Meat Industry (UPEMI) sell beef, veal and pigmeat products in South Korea, south-east Asia and North America. Italian meat producers will share a €825,000 grant with winemakers to promote sales in Germany, Britain and Italy.

Related topics Meat

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