EC gives meat producers a marketing boost
The money funds “public relations, promotional or publicity campaigns” said Brussels, with spending being augmented by matching funding sourced from industry groups and national governments.
In Greece, the Commission will spend around €1 million promoting meat from producers in the ARO3MA group to Greek and Cypriot consumers. Brussels will spend €1.9 million promoting Lithuanian-made beef, veal and pigmeat in China and Russia. In the Netherlands, it will spend €2.7 million promoting domestic sales of southern Netherlands meat. And a smaller €174,000 grant will promote Dutch meat sales locally, as well as in Britain, Germany and France.
Also, €2.4 million will help Poland’s Union of Producers and Employers of Meat Industry (UPEMI) sell beef, veal and pigmeat products in South Korea, south-east Asia and North America. Italian meat producers will share a €825,000 grant with winemakers to promote sales in Germany, Britain and Italy.
