McDonald’s switches to Freedom Food pork
It is the first high street restaurant to do so and the second biggest UK buyer of Freedom Food pork, a label that guarantees RSPCA animal welfare standards.
The change has come after a survey showed 73% of 2,000 UK adults said they preferred food that had been produced from high-welfare standard farms.
Vice-president, supply chain for McDonald’s UK Warren Anderson commented: “As a big customer of British and Irish farming, we are committed to using our scale to drive positive changes such as improvements in welfare standards.”
The recent survey revealed that three of the top factors behind consumers choice in food purchasing are price, animal welfare standards and traceability, which boosts the message RSPCA is sending out.
Chief executive of the RSPCA’s Freedom Food scheme David Squair commented: “The Freedom Food market has been growing for a number of years, but having one of the UK’s biggest restaurant chains serving only Freedom Food-logoed pork on its menu marks a major milestone for animal welfare.”
