Ireland sees dip in grocery spend

By Nicholas Robinson

- Last updated on GMT

Related tags: Supermarket

Shoppers in Ireland have tightened their belts and the average grocery spend is now lower than 2005 levels, according to new data from Kantar Worldpanel.

Kantar Worldpanel’s latest supermarket share report showed the average shopper spend to be €21.30. Commercial director at Kantar David Berry said this was due to shoppers watching what they spend in the run-up to the December budget.

Berry also explained that the market had fallen by 0.6% in the last year and price inflation was at 2.3%, which he said meant grocery staples were becoming more expensive and the average shopper had less to spend on them.

Berry said: “As speculation around the December budget increases, shoppers are looking to tighten their grip on household spending. As a result the size of the average shopping basket is at its lowest level for seven years, dropping from an average of €22.50 last year to €21.30.”

Related topics: Meat

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