Natural, stable and red
Lycopene expert LycoRed says it has seen a surge in demand for its tomato-based natural color Tomat-O-Red as a growing number of manufacturers follow Starbucks’ lead and seek a replacement for bug-derived colorant carmine.
While there are several natural red colors on the market including anthocyanin-rich red beet and paprika-based colors, Tomat-O-Red is pH, heat and light stable and suitable for applications containing ascorbic acid, says VP Business Development, North America, Doug Lynch.