Dispatches from Vitafoods Europe 2012

Coca-Cola bites into EU-backed obesity project

This content item was originally published on www.nutraingredients.com, a William Reed online publication.

By Shane Starling from Geneva

- Last updated on GMT

Related tags Coca-cola Europe functional beverage beverage

What is the world's biggest carbonated beverage company doing in a European Union satiety research project? Why, collaborating to battle obesity of course…

It’s not such an unusual fit explains Michele Kellerhals, PhD, the R&D director in Functional Ingredients at Coca-Cola Europe, when it is considered that 30% of Coke’s 140 European brands have, “zero or low-calorie variants”.

“So we see that 50% of our new launches in the future are going to be zero or low-calories and therefore we see satiety as one of the additional tools of the future to deliver weight management benefits to consumers.”

“We believe in collaboration,” ​Kellerhals said of Coke’s part in the 5-year, €6m EU SATIN satiety research project. 

Related news

Related products

show more

Reducing sugars, not functionality.

Reducing sugars, not functionality.

ADM | 21-Nov-2022 | Case Study

Consumers seeking a strong vitamin regimen worry about higher sugar content from their supplements. Solutions like SweetRight® Reduced Sugar Syrups ensure...

Extend the shelf life of frying oils, naturally

Extend the shelf life of frying oils, naturally

Mane Kancor Ingredients Pvt. Ltd. | 28-Oct-2022 | Technical / White Paper

Frying oils when exposed to extrinsic factors like high temperature, oxygen, moisture, etc. undergo accelerated oxidation leading to faster onset of rancidity....

Related suppliers

Follow us

Products

View more

Webinars