Wild targets regional tastes with strawberry launch

By Rod Addy

- Last updated on GMT

Related tags: Taste, Milk

Wild targets regional tastes with strawberry launch
Manufacturers of fruit gums, milk cream fillings and ice cream can now benefit from a range of natural strawberry flavours that has just been launched by flavours firm Wild in Germany.

The new range is dubbed ‘Strawberry Stars’ and draws on a variety of natural strawberry extracts from different regions, Birgit Braun, product manager at Wild told FoodNavigator. “The new flavours enable manufacturers to target regional taste preferences.

“Wild has actually developed five varieties [of strawberry flavour] for jelly gums and four varieties for [both] ice cream and milk cream fillings. In order to make this innovative flavour range possible Wild has screened varieties of raw material from different origins and has set up a strawberry panel to evaluate the right sensory profiles.”

In a statement covering the launch of the flavours range, she said: “Because consumers of different regions prefer different tastes, we have developed a selection of strawberry flavours with distinctive sensory profiles.”

Milk cream fillings

In the area of milk cream fillings, the combination of chocolate with fruity flavours was in high demand, said Wild.

Braun told FoodNavigator that strawberry was the third most popular global flavour with ice cream makers after vanilla and chocolate and the top flavour preferred for filled chocolate. “Strawberry is a very important flavour for food applications and highly accepted by consumers.”

The launch had entailed extensive work adjusting the flavour profiles to each application, she said. The new flavours build on continued strong demand for natural ingredients, said Wild.

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