German meat industry refutes consumption statistics

By Melodie Michel

- Last updated on GMT

Related tags: Capita meat consumption, Meat

The German Meat Association (VDF) has denied statistics published last week by the Federal Statistical Office of Germany (Destatis), saying the 17.8% drop in demand for meat in the past 20 years is inaccurate.

According to Destatis, price-adjusted demand for meat products has fallen by 17.8% since 1991, but VDF pointed out that the figure only applies to consumption at home, when out-of-home meat consumption is soaring.

“This has grown dramatically in the past 20 years, and now accounts for about one-third of total per capita meat consumption,”​ the association added. Moreover, VDF said the price development data in the report painted “a false picture”​, as the entrance of discounters in the fresh meat market in the past 20 years has minimised the price increase, compared to other products.

“In addition, there has been a consumption shift to low-priced meats (poultry),”​ the organisation added. “The actual evolution of demand for meat can therefore not be explained by the price-adjusted final expenditure of households. According to the statistics available to us, meat consumption per capita has declined by only 1.3%,”​ VDF concluded.

Related topics: Meat

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