Symrise
Symrise unveiled a new range of beef flavours, developed through a collaboration between chefs, flavourists, researchers and marketers. The development process involved going out into the marketplace to study existing beef products and map consumer preferences.
Above: A restaurant-style beef dish prepared by Symrise chefs, which was used as a target by the flavourists to transfer the culinary flavour to the industrial level.
To read Foodnavigator's article and inteview with Symrise's Mike Ostrowski, click here.