Traditional Italian foods are amongst the most recognisable – and copied – in the world. However although exports by Federalimentare members have almost doubled in the last 10 years, from €12bn to €21bn, they still account for just 17 per cent of production.
The European average for food and drink exports is 20 per cent of production, and Germany and France achieve 24 and 22 per cent respectively.
The agreement, for an initial three year period, will aim for greater presence of Italian products in emerging markets.
The first trade show dates are SIAL in Toronto next month, and the Anuga Fair in Cologne from 8th to 12th October, where Italy will be the Country Guest of Honor.