All news articles for December 2010

How health claims could impact marketing ethics

How health claims could impact marketing ethics

The tough health claims environment in Europe could turn manufacturers towards more subtle – and maybe less ethical – marketing approaches, believes Henry Dixon of PR firm BDB.

PepsiCo pays a high price for a gamble in Russian dairy

PepsiCo pays a high price for a gamble in Russian dairy

By Guy Montague-Jones

When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.

Danone says there is not enough claims clarity to make a submission for Actimel and other products

EFSA gut/immune health meeting

Danone tells EFSA: Health claims “learning experience” is too costly

By Shane Starling

The European Food Safety Authority (EFSA) has repeatedly emphasised that the 2006 EU nutrition and health claims regulation is a learning experience for everyone involved – from its health claims assessment panel to industry stakeholders, to the member...

Innovations in microencapsulation techniques

DISPATCHES FROM HIE

Innovations in microencapsulation techniques

By Nathan Gray

A new microencapsulation technique that produces smaller more uniform particles could replace less accurate microencapsulation techniques, according to researchers at Dutch institute TNO.

Clement-Jones: Value for money

Peer probes FSA aspartame study as costs double

By Elaine Watson

Liberal Democrat peer Lord Clement-Jones has called on the Department of Health to explain how spending £322,000 of taxpayers' money on a study addressing consumer concerns over aspartame represents value for money at a time when budgets are so stretched.

Linguistic flexibility needed when using health claims on packs, Unilever

Dispatches from NutraIngredients Health Claims 2010

Linguistic flexibility needed when using health claims on packs, Unilever

EFSA’s opinions on health claims are couched in scientific language that food and beverage manufacturers would be unlikely to use on product packaging. Unilever’s director of external affairs explains the need for linguistic flexibility.

Improving perceptions of oat beta glucans

Dispatches from HIE 2010

Improving perceptions of oat beta glucans

By Ben Bouckley

David Peters, head of business development at Swedish life sciences firm Biovelop discusses how his firm has worked to overcome poor perceptions of oat-based beta-glucans by improving their aesthetic and technical qualities.

Natural food colourings now the consistent choice

Dispatches from HIE 2010

Natural food colourings now the consistent choice

By Ben Bouckley

Paul Collins, managing director, GNT International, charts the growth in interest of clean-label natural fruit and vegetable-based colours “that use food to provide the colour to food”, as the industry moves away from chemical alternatives.

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