Frutarom unveils symbolic new branding

- Last updated on GMT

Related tags: Color, Flavor

Frutarom has launched a new branding image across its global operations, which aims to express its combined focus on health, innovation, creativity and excellence.

The new branding gives a colourful element to Frutarom’s different segments: an orange for taste, chilli for savoury, an Echinacea flower for health, and a coffee tree for flavour and fragrance.

Asnat Cinader, global marketing communication manager said: "We wanted to preserve our 75 years legacy while recreating Frutarom's appearance and adjusting it to the impressive growth we have accomplished in recent years and to our current position. Apart from the harmonic nature symbols of our different activities, our new branding includes also black and white lifestyle imagery with colored ingredients that together reflects the unique understanding we have of the consumer market and its translation to market-leading products."

Related topics: Market Trends

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