Taking place on 5th and 6th November, the secondInternational Symposium Soy & Strategic Marketing will involve soy market updates, case studies on successful product introductions, and the latest on soy health claims in Europe.
“A more focused product positioning is needed to boost sales. Research has shown that the presence of the name ‘soy’ on a label can induce negative ratings of taste but favourable ratings regarding nutritive value. For certain consumers segments ingredient labelling may have more favourable consequences, while for others the opposite is true. Therefore a good segmentation and positioning of the product is essential,” say the organisers.
More information is available at www.soyconference.com