Food Commission seeks celebs to sign no junk ad charter
The UK’s Food Commission is introducing a charter for celebrities who want to pledge they will not use their image to promote foods high in fat, saturated fat, sugar or salt.
Campaigners at the Commission cite stars such asIan Wright, Chris Hoy, Kelly Holmes and David Beckham as having had their ‘brand’ linked to unhealthy foods.
To counter the effect, they are planning a campaign to get junk food ‘refusers’ to sign up to a charter.
Actress Emma Thompson has already pledged her support: “I do think a contract or petition would be a good thing and I'd certainly sign up to it. There's so much rubbish out there and it appalls me that we are used to sell it.”
Jessica Mitchell, director of the Food Commission, said: “Maybe we would all be eating our five a day, rather than barely three, if the humble apple or cabbage had the advertising budget devoted to sugar and saturated fat.”
