Synergy claims that it has extended its range of natural fruit flavourings to provide fruit flavours for dairy products without having to add extra sugar, in order to boost the health credentials of a product. Group commercial director Steve Morgan said the company has developed the sweeteners in a bid to tackle processor concerns over producing healthier products without compromising taste. "Our sweetness boosters not only tackle this problem head on, but simultaneously deliver the fruit flavour," he claimed. "It is a cost and time-effective ingredient for manufacturers, which allows consumers to abandon worries over added sugar content and continue to enjoy their favourite dairy products." A spokesperson for Synergy said that the sugar reduction potential of the sweeteners varied depending on the application and the desired fruit flavour sought by a processor. In taking these factors into account, sugar can be reduced in certain products by at least about 30 per cent, the company claims. They added that as the product was derived form natural resources it could also be used as part of a clean label formulation that was free from artificial flavourings. Synergy claim that the sweeteners, which are available to processors in the UK, Europe and the Far East, can have applications in dairy goods ranging from yoghurts, ice-cream to desserts and milk-based drinks. In a bid to further develop the flavours to meet specific industry demands, Synergy claims it also offers a service to assist manufacturer in developing fruit flavours to meet specific product formulations. Dairy ingredients giant Carbery established Synergy in 2005, bringing together flavour and fragrance interests it acquired in 1998 and its own brewer's and lactic yeast-based flavour production. The brief of the business is to tap growing demand for added-value products, and provide a one-stop-shop for manufacturers.