Wild to go public
shake up competitors if the German flavour powerhouse capitalizes
on investment and fine tunes its operations.
Though the company did not respond to FoodNavigator's request for information in time for publication of this article, the company did indicate it intends to restructure Wild and its European companies so as to prepare them for the capital market. Going public often forces a company to tighten operations and make them more efficient so as to please and attract investors. Increased investment in turn can fuel company growth. "My main concern is to secure the future of the company, which my parents founded in 1931 and that I have further developed into a successful international enterprise," said Wild owner, Hans-Peter Wild. Wild plans to list in two years and in the meantime said it will lay foundations for the shift by means of measures such as the introduction of Oracle software and IFRS Accounting Standards. Details of the move remain unclear. For instance, it has not been made known what form the initial public offering (IPO) will take - be it the issuance of brand new shares, or selling of the owner's own stakes. In addition, other elements will factor into the impact of the initiative on the company - such as the cost of the procedure, or what stock exchange Wild aims to be listed on. The company will inevitably undergo a dramatic change in which they will have to become transparent and perhaps more careful about what it says. According to the company, the goal of the move is to ensure future growth with a clear focus and an efficient structure, which can take place free of Mr. Wild's ownership position. The company is employing the services of management consulting firm McKinsey & Company for how to proceed with restructuring. "We will actively change and shape the enterprise ourselves while using the experience of McKinsey to assist in the process," said Mr. Wild. "Our decision is a clear sign to our employees that we will work together for solid growth." The global company's supply capabilities range from natural flavors to colors to healthy ingredients.