Appetite reduction is key for weight management - consumers

By Stephen Daniells

- Last updated on GMT

Related tags: Dsm food specialties, Nutrition, Food

When consumers think about weight management and foods,
appetite-suppressing ingredients are key, suggests new independent
consumer research.

The research, commissioned by DSM Food Specialties, gives industry an insight into consumers' demands for the burgeoning weight loss and management market, estimated to already be worth $7bn (€5.2bn) globally. With 50 per cent of Europeans and 62 per cent of Americans classed as overweight, the food industry is waking up to the potential of products for weight loss and management. Involving 750 women in UK, USA and Brazil aged between 18 and 65 with a high level of interest in weight management and regular consumers of dairy, the survey asked were asked to rate ten health claims based on their appeal, relevance, credibility, innovation and attractiveness of wording. According to an overview at the recent Slimming Ingredients Conference in Berlin, Dr. Jorg Gruenwald from Berlin-based Analyze & Realize said the slimming ingredients market can be divided into five groups based on the mechanisms of action - boosting fat burning/ thermogenesis, inhibiting protein breakdown, suppressing appetite/ boosting satiety (feeling of fullness), blocking fat absorption, and regulating mood (linked to food consumption). Numerous ingredients are available, he said, with varying levels of supporting scientific evidence, ranging from the well researched ingredients like green tea polyphenols, CLA, Hoodia gordonii, DHEA, hydroxy-methylbutyrate (a metabolit of leucine), and chromium picolinate, to ingredients with only limited available data, like L-carnitine, chitosan, and calcium (with dairy). The new survey reveals that claims that a product 'reduces your appetite' scored particularly high for its appeal, relevance and credibility and was voted overall favourite by the international panel. "We commissioned this research as part of our continuous commitment to understanding consumer needs and thereby provide our customers with commercially sound concepts,"​ explained David Jobse, product manager of DSM Food Specialties' successful weight management ingredient, Fabuless. "We are delighted with the outcome. Appetite reduction, resulting in reduced calorie intake is a proven benefit of Fabuless. This research now demonstrates its popularity among consumers and clearly strengthens our offer to manufacturers. We have highlighted the demand and market potential, and are now better placed to help our customers ensure product success across the globe,"​ he added.

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