Tesco reports a very merry Christmas

By James Knowles

- Last updated on GMT

Related tags: Cent, Retailing, Online shopping

British supermarket Tesco reported a successful Christmas in the
six weeks up until January 6th, like for like sales rising by 8.3
per cent during the quarter.

Excluding petrol sales, like for like sales grew at 5.9 per cent, edging slightly ahead of growth in the third quarter.

Tesco group sales, excluding petrol, increased by 9.9 per cent during the period after a concentration on a four part strategy which includes promotional concentration on toys, electrical goods, organic foods, smaller convenience stores and internet sales.

In line with health trends Tesco's finest and organic ranges saw significant sales increases. Sales of fresh organic foods shot up by 39 per cent and finest meat and poultry sales grew by over 55 per cent.

The food retailer also saw strong growth in its smaller Tesco Express and Extra stores, catching Christmas shoppers looking for those last little festive treats.

Online sales including Tesco Direct shot up this Christmas, with total sales up by over 30 per cent to £150 million, with nearly two million orders delivered during the six weeks and 14 million products delivered it was its busiest Christmas yet.

The British supermarket continued growth globally, with international sales growing by 15.8 per cent.

Related topics: Market Trends

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