Tiny Tangerines tempt festive shoppers
tangerines, just in time to fill Christmas stockings and cash in on
the novelty Christmas market.
The distinctive looking tangerine is the size of a cherry tomato, measuring just 40-45 millimeters in diameter, and is easy to peel. Tiny Tangerines are on shelves now priced £2.49 (€3.71) for 300g.
"Children love mini versions of fruit so the tiny tangerine will be the perfect stocking filler, as well as bringing a charming addition to the Christmas cheeseboard," said Marks and Spencer fruit specialist Richard Brown.
The tangerine is a Christmas stocking staple, and the launch is perfectly timed to catch consumers looking to fill stockings with that last little gift. Marks and Spencer say that they expect sales to be driven by the health benefits of citrus fruits as well as by its novelty factor.
"More people are looking for something different to buy and novelty fruit is more popular than ever so we expect Tiny Tangerines to have a real Christmas a-peel!" said Brown.
This ancient variety originates from China where it has been grown for 1,300 years, and is being exported for the first time. Originally so popular with the upper classes they were reserved for the Chinese royal family and nick-named 'the emperor's delicacy'.
