Procordia joins the health race

Related tags Probiotic Gut flora

Procordia Food, one of Sweden's biggest food manufacturers, is the
latest to join the growing number of companies in the functionaland
health food arena, teaming up with compatriot BioGaia to produce a
gut-friendly range of products.

Leading Swedish food manufacturer Procordia Food is to launch a series of health-enhancing foods, it has announced, reaching a deal with compatriot BioGaia for use of its probiotic bacteria Lactobacillus reuteri​ in certain products on the Nordic market.

The company said it was a logical step to increase its focus on one of the major trends currently driving consumer purchasing.

Mikael Aru, managing director of Procordia, owned by Norway's Orkla Foods​, also said the business will be intensifying the pace of product development.

"We intend to take initiatives in promoting health, well-being and environmental issues. Today's collaboration agreement is a positive example of such an initiative together with a strategic partner,"​ said Aru.

The company, which had sales of SK3.3 billion (€0.37bn) in 2002, will launch the first Reuteri products at the beginning of 2004.

Reuteri occurs naturally in the digestive tract of humans and animals and growing evidence suggests that it can help maintain balance in the intestinal microflora and fight infection. BioGaia​ has announced a number of licensing deals with both manufacturers and retailers globally in recent months.

Procordia brands include Felix, Ekströms, önos BOB, Risifrutti and FUN Light.

Related topics Market Trends

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