Nestlé ambitions for Chinese ice cream market

Related tags Ice cream Beijing Nestlé

Swiss-based food giant Nestle has waged a new product offensive on
the ice cream market, report the China Daily.

Swiss-based food giant Nestle has waged a new product offensive on the ice cream market, reports the China Daily​.

According to a report in the daily Chinese newspaper, Nestle's China operation has announced a plan to renew 90 per cent of its ice cream products on the Chinese market. The plan was released last week when the company's Tianjin ice cream plant in North China launched 28 new products designed to suit Chinese consumers' tastes.

Ken Donaldson, director of the ice cream division of Nestle's China operation, said: "I believe Nestle will lead in the Chinese ice cream market in the near future."

He predicted that the Chinese ice cream market would rise steadily alongside the nation's rapid economic growth. Currently, the ice cream market in China amounts to around 1 billion litres, two-thirds of which are controlled by small local ice cream producers.

The per capita ice cream consumption is under one litre a year in China, compared with six to seven litres in Europe and 12 litres in the United States.

As well as its Tianjin operation, Nestle has ice cream manufacturing bases in Guangzhou, Shanghai and the Hong Kong Special Administrative Region.

The report adds thatNestle faces tough competition from foreign and local rivals on the ice cream market. Walls, a unit of Anglo-Dutch food giant Unilever, has also announced its plans to invest 150 million yuan (€20.5m) to develop and promote new ice cream products in China this year, up from 100 million yuan last year.

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